What is Yellow Basket? Instructions on how to add products to TikTok videos very easily

TikTok has rapidly evolved into one of the most dynamic eCommerce platforms in the world. With the launch of TikTok Shop, sellers now have the opportunity to reach millions of users through short-form videos that are both engaging and highly effective. As consumer behavior shifts toward visual content and instant interaction, selling through video is no longer just a trend; it is a strategic advantage.

One of the most powerful tools for increasing conversion rates on TikTok is the ability to embed products directly into videos. Instead of requiring viewers to search for items manually, sellers can now enable purchases directly within the video experience. A single tap is all it takes for a viewer to move from interest to checkout, dramatically shortening the buying journey and enhancing user satisfaction.

To make this possible, TikTok offers a built-in feature called Yellow Basket that appears within the video. This tool allows sellers to seamlessly connect their products to content, unlocking new opportunities for sales and revenue growth.

1. What Is Yellow Basket on TikTok?

Yellow Basket is a product icon that appears in TikTok videos, typically located in the lower-left corner of the screen. When viewers tap on this icon, they are redirected to the product page or the seller’s TikTok Shop, where they can complete their purchase without leaving the video.

Where Yellow Basket Appears

This feature is designed to maximize visibility and engagement:

Within short-form videos posted by sellers or creators
On the For You Page (FYP), where TikTok recommends content based on user behavior

Its strategic placement ensures that products are easily accessible, especially when the video is trending or receiving high engagement.

Key Functions of Yellow Basket

Yellow Basket serves a greater purpose than mere visual appeal; it functions as a powerful driver of conversions.

Direct product linking: Viewers can instantly access product details and make a purchase
Higher conversion rates: The buying process is reduced to a few seconds
Enhanced user experience: No need to switch apps or search manually

Benefits for Sellers and Creators

Yellow Basket provides measurable benefits for sellers and content creators alike.

For sellers: It helps increase sales, promote products effectively, and reach potential customers through organic video content
For creators: When a product is linked in their video and a purchase is made, they earn a commission under TikTok Shop’s affiliate program. This is a popular monetization method that rewards creators for driving sales through engaging content

2. Requirements for Adding Products to TikTok Videos

Adding products to TikTok videos is a feature available only to eligible users who meet specific requirements set by TikTok Shop. To ensure transparency and maintain quality standards, TikTok Shop has outlined specific requirements for sellers and creators who wish to use this feature.

Approved TikTok Shop Account

The first requirement is having a verified TikTok Shop account. The registration process is straightforward:

Visit the TikTok Shop registration portal for sellers or creators
Submit personal or business information
Upload verification documents such as ID cards, business licenses, or bank account details
Link your TikTok account to TikTok Shop

Once approved, you will gain access to all selling features, including the ability to add products to your videos.

Products Must Be Listed in Your Shop or Showcase

To embed a product in a video, it must first be added to your TikTok Shop or Showcase. If the product is not listed, it will not appear as an option during the video upload process.

Adding products to your Showcase not only enables linking but also improves visibility through TikTok’s recommendation algorithms.

Only Products in Your Showcase and Videos You Create Are Eligible for Commission

For creators participating in TikTok Shop’s affiliate program, earning commissions from linked products comes with clear conditions:

The product must be part of your personal Showcase
The video must be created, edited, and published by you

Using videos created by others or linking products that are not part of your Showcase will disqualify you from earning commissions. This guideline safeguards fair revenue sharing and maintains the credibility of TikTok Shop’s affiliate program.

Compliance with TikTok Shop Policies

TikTok Shop enforces strict content and product guidelines to protect users and maintain platform quality. When adding products to videos, you must ensure:

The product does not violate legal regulations or include counterfeit or prohibited items
The video content is accurate, appropriate, and adheres to community standards
All advertising claims, product descriptions, and intellectual property rights are properly managed

TikTok reserves the right to review, flag, or remove videos that breach these policies. Compliance is essential not only for maintaining your store’s credibility but also for building long-term brand trust.

3. Guide to Adding Products to TikTok Videos

Follow these steps to successfully embed products in your TikTok content:

Step 1: Open the TikTok app and tap the “+” icon to create a new video

Step 2: Record and edit your video. Once finished, tap the “Add link” button to begin linking a product

Step 3: Select the “Product” option, search for the item you want to feature, and tap “Add” to link it to your video

Step 4: Confirm that your product complies with TikTok Shop’s policies and assign a display name for the product

Step 5: Publish your video. After posting, the Yellow Basket icon will appear in the lower-left corner, allowing viewers to access the product instantly

Conclusion

Adding products to TikTok videos is a powerful way to leverage the platform’s reach and engagement for eCommerce success. With the Yellow Basket feature, sellers and creators can connect products directly to viewers, streamline the shopping experience, and drive higher conversion rates.

This guide provides all the essential information you need, from eligibility requirements to a complete walkthrough of the product-linking process, to help you begin selling successfully on TikTok Shop. Whether you are a brand owner, a content creator, or an aspiring entrepreneur, mastering this feature will equip you for long-term growth in the fast-moving world of short-form commerce.

About N-Squared eCommerce Vietnam

N-Squared eCommerce Vietnam provides comprehensive e-commerce solutions—from strategy consulting and operations to marketing and customer service. We help brands grow sustainably on Shopee, Lazada, and TikTok.

Contact us:
📞 028 3820 8399
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