Summary of costs for Shopee Mall sellers from 08/09/2025
Shopee Mall has established itself as one of the most trusted ecommerce ecosystems in Vietnam, hosting thousands of official brands and professional retailers. Sellers benefit from enhanced visibility, consumer trust, and access to platform-wide promotional campaigns. However, with these advantages comes a distinct cost structure that requires careful attention.
As of September 2025, Shopee has officially updated its fee policies for Shopee Mall sellers. Understanding this structure is essential, not only for optimizing profit margins but also for maintaining cash flow and ensuring tax compliance.
1. Fixed Commission Fees: The Foundation of Shopee Mall Cost Structure
Fixed commission fees are mandatory charges applied to every successfully delivered order, as well as orders with approved refund requests categorized as “Instant Refund” (excluding cases where the item was not received). These fees are calculated as a percentage of the product’s value and include VAT.
How Fixed Fees Are Calculated
Important Notes:
- Fixed commission fees do not include shipping costs or any other service-related charges that sellers are required to pay to Shopee.
- The fee is inclusive of VAT and is calculated based on the value of each product, according to the fee schedule assigned to each product category.
- Shopee deducts the fixed fee directly from each order before the sales proceeds are credited to the seller’s Shopee account balance.
- This fee applies to orders marked as “Delivered” or to those with return/refund requests that have been approved for instant refund, excluding cases where the item was not received.
2. Updated Category-Based Fee Structure (Effective September 8, 2025)
Shopee has released a revised fee schedule for Shopee Mall sellers, segmented by primary and secondary product categories. These updates reflect market dynamics and product-specific operational costs.
|
Category Group |
Category Level 1 | Category Level 2 | Total Basic Fees
(VAT included) |
|
| Before 08/09/2025 |
After 08/09/2025 |
|||
|
Fast-Moving Consumer Goods (FMCG) |
Beauty | Skincare
Makeup Bath & Body Care Other categories |
14.9% – 18.8% | 16.4% – 20.7% |
| Health | Personal Care
Supplements Medical Supplies Other categories |
16.6% – 18.8% | 18.6% – 20.7% | |
| Mom & Baby | Infant Formula & Baby Food
Baby Diapers & Potties Baby Feeding Supplies Other categories |
13.2% – 18.7% | 15.4% – 19.4% | |
| Other FMCG Categories | 14.7% – 17.7% | 16.4% – 19.1% | ||
|
Fashion |
Women’s Fashion
Men’s Fashion Kids & Baby Fashion Sports & Outdoors Travel & Luggage Fashion Accessories Other Fashion Categories |
11.8% – 18.8% | 13.4% – 19.4% | |
|
Home & Living |
Motorcycles | 6.4% – 17.7% | 6.4% – 19.1% | |
| Cars | ||||
| Other Home & Living Categories | 11.9% – 18.8% | 13.4% – 19.1% | ||
|
Electronics |
Computers & Laptops | Laptop | 7.1% – 12.8% | 8.2% – 13.4% |
| Monitors | ||||
| Desktops | ||||
| Other categories | 11.3% – 17.2% | 12.1% – 17.5% | ||
| Mobile Phones & Accessories | Mobile Phones | 6.7% – 7.0% | 6.9% – 8.2% | |
| Tablets | ||||
| Other categories | 13.8% – 17.2% | 15.4% – 17.5% | ||
| Home Appliances | 7.4% – 17.2% | 8.2% – 17.5% | ||
| Other Electronics | 9.0% – 17.2% | 11.3% – 17.5% | ||
Each category has its own fee range, and sellers are advised to consult Shopee’s official documentation to determine the exact rate applicable to their product listings.
3. Payment Processing and Service Fees: Additional Costs to Monitor
Beyond fixed commissions, Shopee Mall sellers incur other fees related to transaction handling and optional promotional services.
|
Type of Fee |
Fee Rate |
|
General Fees (Standard for All Sellers) |
|
| Payment Processing Fee | 4.91% |
|
Additional Fees for Sellers Using Services |
|
| Voucher Xtra Service Fee | 3% (capped at 50,000 VND per product) |
Payment Processing Fee covers Shopee’s infrastructure for managing payments across various methods, including e-wallets, bank cards, and cash-on-delivery.
Voucher Xtra is a performance-based promotional tool designed to boost conversion rates by offering platform-issued discount vouchers. The service fee is automatically deducted from each qualifying order.
Conclusion
Understanding the full scope of seller fees on Shopee Mall is a prerequisite for running a profitable and compliant ecommerce operation. From fixed commissions and payment processing charges to optional service fees like Voucher Xtra, each cost component directly impacts your bottom line and competitive positioning.
With Shopee’s updated fee structure now in effect, sellers must proactively review their pricing strategies, monitor fee deductions, and align their financial planning accordingly. Those who adapt quickly will be better positioned to leverage Shopee Mall’s premium features while maintaining healthy margins.
If you are seeking a strategic partner to help you navigate Shopee Mall with precision and professionalism, N-Squared eCommerce Vietnam is here to support your growth.
About N-Squared eCommerce Vietnam
N-Squared eCommerce Vietnam provides comprehensive e-commerce solutions—from strategy consulting and operations to marketing and customer service. We help brands grow sustainably on Shopee, Lazada, and TikTok.
Contact us:
📞 028 3820 8399
✉ partnership@nsqvietnam.com
