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Shopee, one of Vietnam’s top e-commerce platforms, has announced updated fees for non-Shopee Mall sellers, effective July 1, 2025. The new structure is designed to increase transparency in fee collection and encourage sellers to optimize their business operations more effectively. This article provides a detailed breakdown of the updated fees,...

TikTok has become a goldmine for the beauty industry, thanks to its viral potential and emotionally driven purchasing behavior. As a short-form video platform, TikTok allows brands to reach millions of users within hours if the content is compelling enough. A single video that aligns with trending formats and audience...

TikTok is no longer just a platform for entertainment among younger audiences. In recent years, it has emerged as a dynamic space for brands to shape their identity, build emotional resonance, and cultivate loyal communities. With its exponential growth, TikTok is transforming how consumers engage with and remember brands. In...

Shopee Mall has established itself as one of the most trusted ecommerce ecosystems in Vietnam, hosting thousands of official brands and professional retailers. Sellers benefit from enhanced visibility, consumer trust, and access to platform-wide promotional campaigns. However, with these advantages comes a distinct cost structure that requires careful attention. As...

In today’s increasingly competitive e-commerce landscape, relying solely on paid advertising is no longer enough to drive sales. Sellers must diversify their distribution channels, tap into community influence, and amplify product reach through creative content. According to the 2025 Mid-Year e-Commerce Report by Metric, platforms like TikTok Shop are experiencing...

Shopee continues to be the most trusted ecommerce platform among Vietnamese consumers, with traffic and order volumes steadily rising. As the ecommerce landscape becomes increasingly competitive, operating efficiently on Shopee has become a top priority for brands and retailers. However, beginning July 1, 2025, a significant tax policy change has...

As e-commerce continues to grow rapidly, managing return rates has become one of the biggest challenges for online sellers. Every returned order leads to lost inventory, increased operational costs, and a direct impact on brand reputation and customer experience. According to an informal survey of Shopee Vietnam sellers (2024–2025), newly...

Livestream selling has evolved far beyond a simple marketing tactic. In 2025, it stands as a core strategy for brands to connect directly with consumers, deliver immersive shopping experiences, enable real-time interaction, and drive rapid conversions. The explosive growth of platforms like TikTok Live, Shopee Live, Facebook Live, and Instagram...

Starting in September 2025, Shopee Mall introduced a series of important changes to its seller service packages. These updates were designed to enhance the buyer experience while giving sellers more autonomy in managing their business strategies. Among the most notable adjustments were the discontinuation of certain shipping support programs, the...

In the increasingly competitive landscape of e-commerce, particularly on platforms such as Shopee, brand credibility depends not only on product quality but also on customer feedback. Reviews serve as a powerful trust signal, directly influencing purchase decisions and determining product visibility across the marketplace. Shopee’s algorithm prioritizes products with strong...

Vietnam’s e-commerce market is experiencing remarkable growth in the first half of 2025. According to Metric, total revenue across major e-commerce platforms increased by 41.52% compared to the same period in 2024. Online shopping has become a dominant trend among Vietnamese consumers. The total volume of goods sold on platforms...