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I. Introduction 2025 marks a significant transformation in Vietnam’s e-commerce market. With rapid advancements in technology, logistics, and shifting consumer behavior, e-commerce has become the go-to shopping channel for millions of Vietnamese consumers. Shopee remains the dominant e-commerce platform, holding over 60% of the market share — especially favored by...

I. E-commerce – A Golden Yet Competitive Opportunity E-commerce in Vietnam is growing rapidly and is considered one of the fastest-growing markets in Southeast Asia. In 2024, Vietnam’s E-commerce sector reached a scale of USD 32 billion, leading the region in both growth rate and user penetration. In this fierce...

I. Overview of E-commerce in 2025 2024 marks a pivotal year for the e-commerce industry, as consumers, technology, and sales platforms all undergo major transformations. According to the Vietnam E-commerce Association (VECOM), the market reached USD 32 billion – a 27% increase from the previous year –  with online retail...