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The cosmetics industry has long been considered a “goldmine” for e-commerce. With the increasing demand for beauty products, platforms like Shopee, TikTok Shop, and Lazada have become key sales channels for both big brands and small retailers. However, selling cosmetics online on e-commerce platforms is far from a smooth ride....

Vietnam’s cosmetics market is experiencing explosive growth. Traditionally, the market has focused on offline retail channels, but in recent years, the trend of selling cosmetics online on e-commerce platforms such as Shopee, Lazada, and TikTok Shop has risen significantly. This shift is driven not only by consumer demand for convenience...

As e-commerce continues to boom, the surge in order volume is putting tremendous pressure on warehouse systems. Ineffective e-commerce warehouse management can cost businesses hundreds of millions of VND per month due to excess inventory, order errors, and high operational costs. Therefore, adopting modern e-commerce warehouse management methods is crucial...

Shopee is not only the largest e-commerce platform in Vietnam but also a fiercely competitive marketplace where millions of brands compete for customer attention daily. In this environment, brand positioning on Shopee is no longer optional—it is a must to stand out and attract consumers. Brand positioning in e-commerce goes...

In recent years, TikTok Shop has evolved from an emerging sales channel into a “golden spot” for brands to build their identity and close sales directly. By combining the power of short-form content, livestream in TikTok Shop, and seamless shopping features, this platform is reshaping how businesses reach customers in...

In 2025, influencer marketing for e-commerce is no longer just an optional tactic—it has become one of the primary “growth engines” for online businesses. According to Nielsen, 88% of consumers trust product recommendations from KOLs/KOCs because of their authenticity and expertise. Statista also reports that 79% of Vietnamese consumers decide...

In the era of E-Commerce, livestreaming has become one of the most powerful sales tools. Instead of relying solely on product images or descriptions, sellers can interact directly with customers through video, answer questions instantly, and build greater trust. This not only helps increase conversion rates but also creates opportunities...

In the fast-growing e-commerce market of Vietnam in 2025, thousands of new brands emerge daily on platforms such as Shopee, Lazada, and TikTok Shop. However, not all businesses succeed in maintaining a steady customer base. Retaining customers on e-commerce platforms has become a critical factor not only for survival but...

In 2025, Vietnam’s e-commerce market is expected to witness remarkable growth, generating billions of dollars in revenue and attracting tens of millions of online shoppers. Along with this growth, consumer behavior in e-commerce is also changing significantly, opening new opportunities for businesses that know how to leverage these trends. In...

I. Introduction: TikTok Shop – The New Weapon of E-Commerce 2025 marks the explosive rise of e-commerce in Vietnam, and TikTok Shop is quickly emerging as a must-use sales channel for every business. By blending entertaining short videos with instant shopping experiences, TikTok Shop offers brands the power to reach...

In today’s booming e-commerce era-especially on platforms like Shopee – having a visually appealing, professional storefront that delivers a smooth user experience is essential for any brand’s success. With thousands of similar products appearing at once, users only need a few seconds to decide whether to stay or move on...