Updated fees for non-Shopee Mall sellers from 01/07/2025
Shopee, one of Vietnam’s top e-commerce platforms, has announced updated fees for non-Shopee Mall sellers, effective July 1, 2025. The new structure is designed to increase transparency in fee collection and encourage sellers to optimize their business operations more effectively.
This article provides a detailed breakdown of the updated fees, how they are calculated, and the impact they may have on pricing strategies, profit margins, and operational planning.
1. Voucher Xtra Service Fee
What is Voucher Xtra?
Voucher Xtra is a promotional program launched by Shopee to help sellers increase product visibility, attract more buyers, and boost sales. Sellers who join this program will receive support from Shopee to issue Voucher Xtra coupons and have their products featured in high-traffic areas such as the homepage, top categories, and major promotional campaigns.
Participating in Voucher Xtra gives sellers a better chance of reaching potential customers and improving conversion rates.
Applicable Service Fee
Shopee applies the following service fee for Voucher Xtra:
| Voucher Xtra Service Fee
(Inclusive of VAT) |
3 percent of the product value
(capped at VND 50,000 per item) |
| Fee Calculation Method | Charged on successfully delivered orders or orders with approved refund requests (excluding “Item not received” cases) |
Example:
If you sell a product priced at VND 1,000,000, the service fee will be VND 30,000. For products priced at VND 2,000,000, the fee is capped at VND 50,000. This fee is only charged when the order is successfully delivered or refunded under eligible conditions.
2. Updated Fixed Fees for Non-Shopee Mall Sellers Starting July 1, 2025
What is a Fixed Fee?
A fixed fee is a percentage-based charge applied to each product sold, depending on the product category. This fee helps Shopee maintain platform operations and support services such as system infrastructure, customer service, and order processing.
New Fee Structure by Category
Below is the updated fixed fee schedule effective July 1, 2025.
| Category Group | Category Level 1 | Category Level 2 |
Fixed fees (Inclusive of VAT) |
|
| Before 01/06/2025 | After 01/07/2025 |
|||
| Fast-Moving Consumer Goods (FMCG) | Food & Beverages | Cereals & Jams
Drinks Prepared Goods Bakery Cooking Ingredients Dairy & Eggs Fresh & Frozen Foods Snacks Nutritions |
9% | 8.84% |
| Other Food & Beverage Categoriesi | 11% | 10.80% | ||
| Mom & Baby | Bath & Body Care
Baby Health Care Diapers & Potties Baby Formula & Food |
9% | 8.84% | |
| Other Mom & Baby Categories | 10% – 11% | 9.82% – 10.80% | ||
| Pet Care | 11% | 10.80% | ||
| Beauty | 12% | 11.78% | ||
| Health | 10.5% – 12% | 10.31% – 11.78% | ||
| Electronics | Computers & Laptops | Monitor
Desktop Laptop |
1.5% | 1.47% |
| Computer Accessories
Computer Components Printers & Scanners Storage Devices Networking Devices |
7% | 6.87% | ||
| Mobile Phones & Accessories | Tablet
Phone |
1.5% | 1.47% | |
| Smart Wearables | 9% | 8.84% | ||
| Audio Devices | Audio/Video Cables & Adapters
Music Players |
7% | 6.87% | |
| Camera & Flycam | Surveillance Camera
Lens Flycam Camera |
7% | 6.87% | |
| Gaming & Console | Game Consoles | 7% | 6.87% | |
| Home Appliances | Small Appliances
Large Appliances TVs & Accessories |
7% | 6.87% | |
| Vouchers & Services | 10% | 9.82% | ||
| Other Electronics Categories | 8% – 10% | 7.85% – 9.82% | ||
| Home & Living | Home & Living | Home Cleaning Tools | 9% | 8.84% |
| Other Home & Living Categories | 10.5% – 11% | 10.31% – 10.80% | ||
| Cars | Cars | 4% | 3.93% | |
| Other Car Categories | 11% | 10.80% | ||
| Motorcycles | Motorcycles | 4% | 3.93% | |
| Other Motorcycle Categories | 11% | 10.80% | ||
| Stationery | Gifts & Wrapping Paper | 10% | 9.82% | |
| Other Stationery Categories | 11% – 12% | 10.80% – 11.78% | ||
| Fashion | Women’s Fashion | Fabrics | 10% | 9.82% |
| Other Fashion Categories | 10% – 11% | 9.82% – 10.80% | ||
Important Notes
- Fixed fees are calculated based on the product value and include VAT. They do not cover shipping or other charges payable to Shopee.
- Fees apply only to successfully delivered orders or those with approved refund requests (excluding “Item not received”).
- Fees are automatically deducted from each order before the sales proceeds are credited to the seller’s Shopee account.
Example:
If you sell a home cleaning product priced at VND 500,000, the fixed fee will be VND 47,500 (9.5 percent). The remaining amount will be transferred to your Shopee account after deduction.
3. Impact of the New Fee Policy on Sellers
Shopee’s updated fee structure is more than just a numerical adjustment. It significantly affects how sellers operate and plan their business strategies.
Pricing and Profit Strategy
With new fees in place, sellers must reassess their pricing to maintain profitability. This requires careful consideration of competitive pricing and operational costs.
Example:
If a product was previously sold for VND 300,000 with a profit margin of VND 50,000, a 9 percent fixed fee would reduce the profit to VND 23,000. Sellers may need to adjust pricing or reduce costs to preserve margins.
Balancing Operational Costs and Promotions
In addition to fixed fees and Voucher Xtra service charges, sellers must manage other expenses such as:
- Shipping fees (if not covered by Shopee)
- Advertising costs (Shopee Ads)
- Promotional expenses (discounts, free shipping, bundles)
Balancing these costs is essential for sustainable business performance.
Shopee’s Direction Toward Transparency and Optimization
Shopee’s new policy reflects a clear direction toward cost transparency and operational efficiency. Sellers are encouraged to:
- Understand all applicable fees
- Build informed pricing and promotional strategies
- Optimize processes from inventory to delivery
Shopee also provides analytical tools to help sellers monitor revenue, expenses, and advertising performance for better decision-making.
Conclusion
Shopee’s updated fee policy for non-Shopee Mall sellers, effective July 1, 2025, marks a significant shift toward transparency and operational clarity. While the changes may pose initial challenges, they also present opportunities for sellers to streamline their operations and grow sustainably.
To adapt successfully, sellers must prepare by analyzing category-specific fees, optimizing cost structures, and leveraging business support tools.
About N-Squared eCommerce Vietnam
N-Squared eCommerce Vietnam provides comprehensive e-commerce solutions—from strategy consulting and operations to marketing and customer service. We help brands grow sustainably on Shopee, Lazada, and TikTok.
Contact us:
📞 028 3820 8399
✉ partnership@nsqvietnam.com
